As I mentioned in an earlier post, I was recently in Phoenix, Arizona. While there are many think I don’t like about this sprawling desert city, there was also much to love. The least of which is a healthy local scene of independent local business. Arizona was whacked pretty hard in the 2008 recession and is still reeling. For sale signs and empty lots galore.
Here’s one thing I do love about Phoenix. This local campaign called “Shift the Way you Shop” encourages residents to shift 10% of their spending to local shops, foods, and services. Pretty do-able.
What I really love is that they launched the campaign with a HUGE wrap on the Metro Valley LRT!!! Brilliant. They also worked with an advertising company to launch a mobile app that points the user to local shops and restaurants around each of the LRT stops. How brilliant is that.
We could certainly do this in Waterloo Region with our new LRT on the way and planning in the works ‘as we speak’!
Find more at Shift ARizona.
Juanita Metzger 
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